Safia Minney is most well-known as the Founder of the UK’s biggest ethical fashion brand, People Tree. People Tree was the first fashion company to achieve Organic & Fair Trade certification in the world. Currently, the business brings social impact to over 5000 economically disadvantaged farmers, artisans & tailors. Sofia is also the current managing director at Ponzu shoes a UK brand that offers comfortable shoes with outstanding ethics and sustainability. However, it is her most recent work which has landed her Futurewear Co.’s Leader of the Month.
Since June of 2016, Safia has worked with a large team of passionate and talented creatives to put together her latest book Slave to Fashion, which aims to to raise awareness of modern slavery in the fashion industry and show how it can be eradicated by business and us as consumers.
“In 2015, the Modern Slavery Act required medium to large-sized companies to report on what they are doing to eradicate slavery and human trafficking in their supply chains. If not, they need to declare it. Safia and her team researched and produced micro documentaries and interviews featuring stories of men, women and children caught in slavery in Europe and the developing world who make the clothes we buy on the high street."
Slave To Fashion also profiles the best ethical practice of brands and designers within the fashion industry. The book will prove that fashion can be used to empower workers - whilst creating beautiful, competitive and accessible fashion. Along with the publishing of the book, Slave To Fashion will launch an educational micro website for schools around the world and create and distribute resources for campaigners.” (Kickstarter)
The Kickstarter campaign for Safia’s book raised well over their goal, allowing for this transformational research and writing to take place. This past week, Slave to Fashion was launched for pre-order and will be available on September 12, 2017.
Although she has been a leader for over 30 years, we are continually amazed at the work Safia has done to propel the ethical fashion industry forward. Acting as an educational resource for generations to come, we can only hope that these types of publications can inform current students who will soon be impacting the ethical and sustainable fashion industry.